delivered on 19th October 2016 at The University of Leicester
"Whatever the format, the biggest mistake in storytelling is to think you have to “widen the appeal”; that you will reach more by tailoring content, character and narrative along the generic.It may seem like a contradiction but, to make it representative is to dilute essence. It’s the direct route to a formulaic result which may provide immediate satisfaction to most, but with no revelatory impact of any kind.
The more specific you are, the deeper you can communicate with everyone. It becomes an unmediated dialogue with the individual. And I can’t think of anything more respectful of an audience..." - an excerpt from the transcript;
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